Aspekti Publìčnogo Upravlìnnâ (Sep 2018)
Fidel Castro - manager and marketologist of the revolution
Abstract
The article is devoted to the problems of political leadership. Currently, the leaders of many countries in Europe, Asia and America claim to be the true leaders of their countries. As everyone knows, not everyone succeeds. The authors of this publication have attempted to determine the determinants and parameters of a successful manager of the late twentieth and early twenty-first centuries, choosing an unusual example - the Cuban, by no means the democrat, the partriot of his country, Comandante en Jefe by Fidel Castro. The article shows how, as a result of bold management decisions and the use of marketing technologies, this politician achieved complete independence of his small and weak country. The influence of the personality of Fidel Castro on the historical and political processes in Latin America and the system of relations between the socialist countries is examined. A description is given of the stages of the emergence of socialism in Cuba and the successful actions of the leader of the country to protect the achievements of the world socialist system after it disintegrated. It is pointed out that unlike European countries, socialism was not brought to Cuba on bayonets - it was an informed and free choice. An estimation is given to the creative methods used by Castro to overcome the crisis in the early 90s - the rectification and philosophy of the special period, and also the results of their application in some branches of the national economy-pharmacology, medicine, and tourism. It is established that the politician successfully proved the viability of fidelism, transferring power to Raul Castro. It is shown that Castro also allowed serious miscalculations in managerial activity, such as the policy of exporting the revolution and participation in drug trafficking, which led to numerous victims and loss of prestige of the country. The authors argue that Castro did not understand the laws of social development and the inevitability of the development of democracy, in the marketing plane he was interested only in the market, on the basis that the material and human resources of Cuba are very limited, and before the revolution, economic activity in the country was limited to the production and export of sugar. After adopting Soviet methods of governing the country - long-term plans, socialist competition, the celebration of numerous anniversaries, Castro did not take into account that this was alien to the mentality of the Cubans.
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