FEATURES OF THE USE OF A METAPHOR IN THE CREOLIZED MEDIA TEXT

Abstract

The article is devoted to the peculiarities of the use of metaphor in the modern creolized media text. This article examines the issues of metaphorization in the creolized media text, for example, the West German magazine "Spiegel". The relevance of the study due to the interdisciplinary nature of the work at the intersection of Philology and journalism. The author dwells on the comparison relation to the process of metaphorization in the Russian science and the nuances of the production and perception of the stylistic figures abroad. The author emphasizes that the process of metaphorization in the creolized media text is deliberate and focused, meets the core functions of media is to inform and to influence. The article presents author's development of metaphor features in the creolized media text. It is shown that, taking into account the tendencies of the last decades, according to which the visual information occupies more and more stable positions, it is necessary to distinguish not only the traditional verbal metaphor, but also the visual media in journalistic media style. The novelty of the research and the value of the proposed work are seen not only in an interdisciplinary nature, but also in the proposed new concept of "complex media metaphor." The results of practical research on the basis of which the author singles out certain features and features of the newly proposed concept are presented.

Keywords

• creolized media text
• verbal metaphor
• visual metaphor
• complex media metaphor
• metaphorical competence
• креолизованный медиатекст
• вербальная метафора
• визуальная метафора
• комплексная медиаметафора
• метафорическая компетентность