Revista de Ciências da Administração : RCA (Jan 2005)
BRAZILIAN MULTINATIONAL COMPANIES: THE ROLE OF TECHNOLOGY IN THE CONQUEST OF THE EXTERNAL MARKET
Abstract
The paper intends to show the importance of the internationalization process of companies from developing countries, which face global competition. Outside production stimulates the exports of raw materials, components and finished products, mainly in industrial sectors that produce differentiated goods of a higher technological content. Besides, the presence in more demanding markets facilitates the incorporation of new technologies and capacity building. Based on the behavioral and economical theories that explain the internationalization process of firms, a case study was conducted in Sabó, an autoparts manufacturer, and one of the few national firms that survived the liberalization process of the Brazilian economy, in 1990. This is explained by its innovative characteristics, which allows it to compete in the international market with the biggest companies in its sector. We conclude that, in the presence of a strong asset, like innovative technologies, the economical theories provide a better support for a successful internationalization process.
