Journal of International Studies (May 2012)

The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

  • Karolina Janiszewska,
  • Andrea Insch

DOI
https://doi.org/10.14254/2071-8330.2012/5-1/2
Journal volume & issue
Vol. 5, no. 1

Abstract

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