Telenovela Bumpers of the Globo Television Network from 1970-2012: Function and Musical Dramaturgy

Abstract

This article aims to analyze the function of 248 music bumpers produced for Telenovelas aired between 1970 to 2012 by the Globo Television Network. An analysis of the data conclude that the audiovisual dialogue contained in a bumper can be classified into four groups: those that portray the main character of the story; those that portray the physical location where the story ensues; those that depict the era in which the story takes place; and those that highlight some important aspect of the telenovela. The bumpers analyzed contained two types of music: songs and instrumental music. Music can complement the bumper’s message, reinforcing understanding of images or be solely responsible for revealing the context and dramatic focus. Some important examples are presented and discussed.

Keywords

• Trilha sonora
• Trilha musical
• Música popular brasileira
• Canção
• Telenovela.