Functional and Semantic Dominants of the Digital Transmedia Language in the Context of Topical Problems of Intercultural Communication

Abstract

The study is devoted to the identification and systematization within the thematic framework of some key functional and semantic characteristics of the landscape of modern transmedia, a multi-format media space consisting of thematically interconnected media resources reflecting a single event in the fields of online media, social network аnd new media. Having examined examples of special social significance (pandemics) events in Russian and Italian transmedia, the authors come to the conclusion that the language of digital transmedia demonstrates trends of universalization, which contributes to reducing information risks and weakening threats of information confrontation, despite the differences in the functioning of the language systems.

Keywords

• transmedia
• italian
• russian
• vocabulary
• semantics
• communication