MODERN PRINCIPLES AND MEANS OF AUTOMATION IN ACCOUNTING, MANAGEMENT, AND MARKETING

Abstract

Automation of auxiliary business processes (specifically accounting, management, and marketing) has long ceased to be an experiment and has become necessary. This necessity is a direct result of the impact of using automated devices and technical means, as well as computing technology based on mathematical methods, on the speed of decision-making and task execution, labor cost levels, resource utilization efficiency, the number of errors, and the quality of products or services. The article outlines the modern principles and tools of automation in accounting, management, and marketing. The research highlights important aspects of business process automation and identifies some key points. Based on the results obtained, a deep analysis of the interaction between humans and machines in automated accounting, management, and marketing systems can be conducted.

Keywords

• phased automation
• decision-making
• development and implementation
• marketing campaigns
• accounting
• unified approach