PENGEMBANGAN STRATEGI BISNIS RESTORAN SEGMEN ATAS DI YOGYAKARTA DENGAN PENDEKATAN CRITICAL SUCCESS FACTORS

Abstract

The palm oil’s partnership model in Indonesia, which is dominated by smallholders in practice, still finds injustices where farmers do not have the same bargaining power as the company although their relationship is as partners. This study aimed to develop a partnership model that considers the conditions of farmers as part of a valuable partner to carry out equality in the partnership itself using indicator profitability, social welfare, and replanting. The Analytic Network Process (ANP) was used to determine the priority of indicator in partnership model considered as the most important for oil palm farmers by comparing the available criteria and alternative factors. It is known fro this study that the oil palm farmer chooses the priority of model partnership with cooperation model and the criteria for agreement, transparency, and saving mechanism for replanting farmers in developing a model of the partnership of oil palm farmers in Indonesia.

Keywords

• analytic network process
• partnership model
• oil palm farmers