ANALISIS STRATEGI DAN PROGRAM PENINGKATAN DAYA SAING PADA INDUSTRI UNGGULAN PROVINSI JAWA TENGAH DALAM MENGHADAPI MASYARAKAT EKONOMI ASEAN (MEA)

Abstract

The establishment of ASEAN Economic Community (AEC), forces industries in Central Java Province shall retain their high level of competitiveness. This study aims to know what kind of industry that can be categorized as leading industry through SLQ, DLQ, combination of the methods and the Shift Share analysis. In addition, this study investigates on how much the level of competitiveness that recently retained by every leading industry in Central Java Province, either national or ASEAN level through RCA. Finally, this study help to formulate strategy to increase and intensify the competitiveness due to the AEC through SWOT Balanced Scorecard analysis. The result showed that, there are industry in Cental Java Province which is included as a leading industy, such as beverage, some agriculture products, manufacturing industries, printing and reproduction of recorded media. There are some Industries that are competitive either national or ASEAN level such as apparel, timber, wood, printing and reproduction of recorded media. While textile and furniture has a level of competitiveness at national level only. The strategy to improve industrial competitiveness in the face of AEC namely SO Strategy to expand the non traditional’s export; ST Strategy to improve the quality of product; WO Strategy by enhancing the quality of skilled human resources to meet market demand; WT Stategy by providing incentivies to industries that are able to perform and increase proportion of raw materials. Firm equity, organizational capital and human capital are ways to do the program of improving industrial competitiveness to welcome AEC.

Keywords

• competitiveness, leading industry, swot balanced scorecard analysis