Research on Market Competitiveness Assessment Methods of Smart Home Enterprises Under the Perspective of Long-Term User Experience

Abstract

Since the 20th century, there has been a wave of digitalization in homes and businesses worldwide, and smart homes have gradually become a high-profile business sector. However, behind fierce competition in the digital home market, the importance of user experience for companies to enhance their competitiveness as a business model for providing services to home users is often overlooked. Combining the industry’s basic theories and our own empirical research, this study expands the assessment perspective and assessment methods on the basis of the industry’s existing assessment methods and constructs a comprehensive assessment system that is both innovative and practical - the Smart Home Product Competitiveness Index (PCI). The index constructs a three-in-one smart home product competitiveness index assessment system for brand power, product power, and marketing power from the perspective of long-term user experience. Twelve representative enterprises were selected from the five categories of camps, covering three demand levels, six typical scenarios, and 17 mainstream products. This study shows that Internet enterprises are characterized as all-round. Traditional home appliance manufacturers, Internet enterprises, and communication carriers must strengthen the construction of product power. The competitiveness assessment method for digital home enterprises from the perspective of long-term user experience proposed in this study is effective and can provide a reference for subsequent related studies.

Keywords

• Smart home
• user experience
• long-term perspective
• analytic hierarchy process
• fuzzy comprehensive evaluation