Examining Consumers’ Adoption of Smart Wearable Payments

Abstract

Smart wearable (SW) devices have attracted the users’ attention and their utility has been increasingly employed in different arenas of life. Of late, it is expected that wearable payments will be the norm of mobile payments soon. Recognizing the SW payments as an emerging innovation, this study investigates the consumers’ adoption of SW payments. A survey method was used to collect data from SW devices users in Saudi Arabia. For this purpose, online questionnaires were distributed and a total of 269 responses were received within that 243 operational cases were used for data analysis. Partial least squares structural equation modeling (PLS-SEM) technique was employed to analyze the data. The statistical tools employed for data analysis are SmartPLS 3.0 and SPSS23. The findings show that all hypothesized relationships were supported except the compatibility and perceived ease of use relationship which was found insignificant. Additionally, the moderating role of personal innovativeness on behavioral intention and actual use relationship was also confirmed. Although TAM is an established robust model of technology adoption, however, the integration of technological features like (perceived esthetics, compatibility, and convenience) make it a more vigorous model for adoption of the smart wearable device.