THEORETICAL FEATURES REGARDING THE EVOLUTION OVER TIME OF THE MAIN COMMUNICATION MODELS USED FOR THE STUDY OF MASS COMMUNICATION

Abstract

In the context of increasingly accelerated development of technology and particularly of the Internet, mass communication acquires new meanings. This article proposes a brief theoretical approach to the study of mass communication as it was treated in the specific literature of the 50s and 60s, when there was little talk about new technologies. However, many features identified since then still retain their topicality and for this reason it is interesting to note the evolution over time of the main communication models that were and some of them still are used for the study of mass communication. They are relevant to the context in which a complete study of mass communication is required, not only from the perspective of the present, but also from the period in which it was outlined. Thus, this article is divided into three main sections: the first part represents the meaning of communication in a general sense, so that the second part to represent the mass communication process and its characteristics, and the last part to represent the main models of communication in the order in which they have occurred, and especially aiming at new features that each of them brought.

Keywords

• communication
• marketing communication
• mass communication
• communication models.