Problems and Perspectives in Management (Mar 2011)

"Touchpoint social web": an explorative study about using the social web for influencing high involvement purchase decisions

Simon G. Fauser,
Jonas Wiedenhofer,
Marie Lorenz

Affiliations

Simon G. Fauser
Jonas Wiedenhofer
Marie Lorenz

Journal volume & issue: Vol. 9, no. 1

Abstract

No abstracts available.

Published in Problems and Perspectives in Management

ISSN: 1727-7051 (Print); 1810-5467 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business
Website: https://businessperspectives.org/journals/problems-and-perspectives-in-management?category_id=30

About the journal