طراحی و برنامه ریزی در معماری و شهرسازی (Jun 2025)

Explanation of visual components in the form of objects based on Deleuze's theory of form (Case study: Museum of Contemporary Arts and Azadi Tower Collection)

  • Roya Keyhani,
  • Soroush Mohammadpour,
  • Avideh Talaei

Journal volume & issue
Vol. 3, no. 1
pp. 14 – 31

Abstract

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This study examines the impact of visual components and object forms on architectural perception, focusing on the Museum of Contemporary Arts and the Azadi Tower in Iran through Deleuze’s theory of form. The physical form of architecture substantially shapes visitors’ experiences, influencing not only their perception but also the site’s attractiveness and the frequency of its visitors—an important insight for both architects and tourism professionals. Gilles Deleuze, a post-structuralist philosopher, emphasizes the sensory experience of built environments. His conceptual approach focuses on becoming, mediation, and rhizome, describing architecture as a dynamic process, encouraging interaction and diversity. He analyzes form through six systemic layers: functional, aesthetic, socio-cultural, environmental, economic-political, and temporal, each contributing uniquely to perception and meaning. The research employed a mixed-methods approach—library study, field observation, questionnaires, interviews, and the Delphi method. Results reveal notable alignment between Deleuze’s theoretical categories and observed visual elements in the two case studies: Becoming: representing transformation, fluidity, ambiguity, and continuity. Mediation: highlighting dynamic relationships, interspaces, movement, depth, elegance, and atmosphere. Rhizome: emphasizing multiplicity, flexibility, non-linear connection, and metamorphosis. These themes are further detailed in six practical layers: integration of structure and function, proportion, cultural pluralism, environmental responsiveness, historical uniqueness, and attention to contemporary societal conditions. Analysis shows that the Azadi Tower is especially strong in balancing form and space, historical reference, integration, and environmental adaptation. The Museum of Contemporary Arts is noted for its movement, harmony, complexity, flexibility, and cultural depth. In both cases, more than 70% of respondents recognized these features as crucial, underscoring the practical and theoretical relevance of Deleuze’s perspective in interpreting and designing contemporary Iranian architectural landmarks.

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