Corporative social responsibility: a case study in the beta company

Abstract

The Production Engineering addresses concerns related to sustainable development considering the technology, management models for organizations and their stakeholders. This article aims to analyze the perception of employees Beta Innovation in Engineering Ltda. regarding to the actions of the Corporate Social Responsibility. The items elaboration was based on the Social Responsibility dimensions from Araújo (2006), and the focus group technic conducted to assist the preparation of items, configuring the qualitative phase of the research. The quantitative phase is related to the response categories which used a Likert scale, and presented the results through percentages, means and confidence intervals. The higher mean was obtained to the item "actions and business of the company are guided by ethics". The employees' evaluation regarding their participation as volunteers obtained the lowest mean. We suggest a continuous relationship with employees through an appropriate communication plan, and the participation of other stakeholders in future surveys.

Keywords

• Responsabilidade Social Corporativa. Responsabilidade Corporativa. Ações Sociais. Comunicação Interna. Trabalho Voluntário.