The analysis of dynamics of development of business models ideas and of the main approaches to their construction

Abstract

The carried-out comparative analysis of theoretical approaches to the creation of business models gives an idea that this tool is a useful eclecticism of theoretical provisions and practical decisions from the area of marketing, equipment, economy, management, logistics. Their skillful application in a unique configuration forms the complex of competitive advantages typical of only this company.

Keywords

• intellectual capital, business model, technology of development, offer on the valuable basis, key resources, key processes.