Implementation of Industry 4.0 in KADIN-assisted MSMEs Bandung

Abstract

Micro, Small, and Medium Enterprises (MSMEs) as one of the nation's economic pillars are facing major challenges due to the Covid-19 pandemic and inevitable technological advances. The MSME Center assisted by the Bandung Chamber of Commerce is one of the parties affected by the Covid-19 wave that has hit the world and the rising of an online marketplace. The pandemic has forced the MSME actors to have limitations in marketing their products due to the closure of tourist attractions where their products are directly marketed. The limited knowledge about technological advances makes it difficult for MSME actors to expand their market share. In order to encourage MSME actors assisted by KADIN to rise, survive and be more advanced, a breakthrough is needed in the marketing of MSME products by utilizing technological advances through providing training in the form of marketing digitalization applications for packaging and branding, risk management, and product quality. By providing this training, MSME actors have additional knowledge that triggers creative ways of thinking in marketing their products digitally. It can be said that this training had a very big impact so it would be better if it was done regularly.

Keywords

• msmes, digitalization of marketing, application training