Armero. A Multimedia Tour through History and Memory

Abstract

The objective of this article is to analyze the impact generated by multimedia videos published on YouTube, Facebook, and Instagram about Armero, to encourage memory tourism. The categories that are evidenced in this research are based on memory tourism and multimedia. This article is based on an analysis with a qualitative approach which will analyze the impact generated by the videos published on social networks about Armero to encourage memory tourism. The results are obtained through an analysis of 20 videos which contemplates: the title, content, and comments from viewers; multimedia content and video platforms have kept alive the history of Armero in different ways and feed memory tourism.

Keywords

• customer satisfaction
• gastronomic establishment
• quality of service