Problems of belarusian universities in the formation of a set of applicants for economic specialties

Abstract

The article discusses the factors affecting the decrease of applicants to Universities of Belarus at economic faculties, recommendations for using positioning strategies, based on marketing personal competences are offered with the purpose of strengthening competitive advantages of individual university.

Keywords

• Belarus
• Internet marketing of professional competences
• economic specialty
• positioning
• university
• Беларусь