CORPORATE POLICY AND STRATEGIC COMMUNICATION ON CORPORATE CULTURE

Abstract

In the current context, organizations should reinforce their culture so that they may be classified as strong organizations, able to face the disturbances of the external environment and meet the customers' needs. The maintenance or change of corporate culture starts from the socializing skills of actors involved in business activities. Socializing skills ensure the transmission of attitudes, values, guidelines, behavioral trends, as well as aspirations and needs, since socialization is a communication process. With this opportunity, communication claims its status as a major component of the management process, as an answer to issues in the knowledge-based era. Studies show that any form of interaction is a cultural phenomenon and a company's efficiency and performance is correlated to these issues.

Keywords

• corporate culture
• communication
• socialization
• performance
• company