Análise das Representações Sociais dos comerciantes ambulantes e suas implicações no planejamento turístico

Abstract

We aimed to analyze how the social representations of itinerant traders from the beach of Ponta Negra / RN can be used as an element for tourism planning. For this purpose, we performed a descriptive study, using methods such as the literature search and Free Word Association, applied to 90 itinerant traders in Ponta Negra / RN. The central core of the representations presenter the knowledge of itinerant traders collectively shared by tourism. The plan represents the forward thinking and formulating plans to seek improvements. We conclude that understanding the needs of tinerant traders provides grants to developing strategies for tourism development, becoming an important theory to be used with individuals living reality and local needs, but are the margin of decision -making processes.