Ukrainian Recreation Industry: problems and prospects of development
Abstract
This article studies the industry of recreation with its structure and peculiarities. The analysis is given of the sphere in Ukraine. Specific features of American and European recreation industry are considered. In the United States and European Countries the recreation industry is the prospective branch of economy including art, cinema, purpose amusement parks, games, etc. The notion of recreation means having one’s leisure-time for getting pleasure and new impressions inflow thus contributing in relaxation and delight supply. The place and importance of trade recreation centers (TRC) in the field of entertainment are determined, and the most popular malls are identified which are considered to be the most quality trade and recreation areas in Ukraine. The main tendencies are reviewed of recreation services development in Ukraine, such as Integration of recreation, improvement of recreations cultural level, etc. Factors are exposed that restrain the Ukrainian branch’s advance, such as sensitivity to changes of macro-economic indices, high risks of doing business, which reduce the investment attractiveness of the entertainment industry in Ukraine. The article analyzes the volumes of the entertainment industry markets in Europe for the period 2013-2018 and trends are identified in the entertainment industry in the world. Most of the life of modern man takes place in the digital world, so the desire to receive new feelings often replaces the need for material things. This contributes to the emergence of a new innovation trend in the recreation industry with embodied in virtual reality technologies utilization. Potential directions of the recreation business development in Ukraine are determined including modern innovation AR/VR technologies as well as other forms of recreation through transformation of existing ones.
Keywords
