The Development of Tourism Industry of Ukraine under the Conditions of European Integration

Abstract

The article is aimed at researching the status and formulating recommendations on the development of tourism industry in Ukraine under the influence of global factors, particularly the European integration. The following key problems of tourism industry in Ukraine have been identified: 1) low level of inbound tourism; 2) insufficient investment attractiveness of the industry; 3) insufficient promotion of national tourism products in the world market; 4) mismatch of prices and service, etc. It is identified that the European integration can lead to a number of positive effects in the national tourism industry, namely: 1) increase of tourist flows to Ukraine; 2) intensification of foreign investments; 3) improvement of the quality of tourist services; 4) development of domestic infrastructure; 5) replenishment of the State and local budgets, etc. In order to achieve the advantages of European integration in terms of tourism Ukraine should act proactively, in particular: 1) to improve the legislative framework; 2) improve infrastructure; 3) stimulate investments; 4) conduct effective international marketing activities, etc. In the complex, such activities will provide not only an intensifying of the development of national tourism industry, which can become one of the main directions of development of the country's economy, but also will enable to integrate Ukraine into the European and the world community.

Keywords

• tourism
• tourism industry
• European integration
• investments
• competitiveness