Model for the Intent to Adopt Green IT in the Context of Organizations

Abstract

In organizations, part of sustainability is manifested through green information technology (GIT) for the use of information technologies (IT) resources in a profitable and sustainable manner. The purpose of this study was to understand the social, individual, and contextual factors that drive actors belonging to the sector of organizations in the Latin American and Caribbean (LAC) context on the intention to adopt GIT to generate strategies that promote its application. A model resulting from the analysis and integration of adoption models was proposed, including the theory of planned behavior (TPB), norm activation theory (NAT), GIT adoption model (GITAM), and environmental sustainability variables. To determine the predictive factors, the research team collected data from organizations belonging to Mexico, Panama, Honduras, Colombia, Ecuador, Peru, Bolivia, and Chile, where information was collected from personnel at strategic, tactical, and operational levels. Data were collected from 562 informants from different productive and service sectors and analyzed using a structural equation model with the partial least squares technique. This research provided important insights into the most significant factors that determine intent towards GIT adoption. The model analyzed contextual variables of the organization or external drivers, such as the motivating forces of environmental sustainability and environmental, organizational, and technological contexts; and behavioral variables of internal organizational actors, such as awareness of the consequences, attribution of responsibility, motivation, attitude, assignment of responsibility, and internal IT enablers.

Keywords

• Green IT
• organization
• adoption model
• structural equation model