Applications of Managerial Economics in Business Pricing Strategies

Abstract

Pricing Strategies are crucial determinants of business success in terms of sales revenue and profitability. This article introduces some key concepts in managerial economics such as price bundling that have significant applications in sophisticated business pricing. The concepts are illustrated separately through detailed theory explanation with graphical analysis, and a real-life business case is briefly discussed for each of these concepts to demonstrate the practical applications of the theoretical ideas. It can be concluded that although some limitations have to be taken into account, these ideas still provide essential insights into the pricing process and can effectively improve firms’ profit conditions.