STRATEGIC GROUPING IN ITO SERVICES AS A MEAN OF IDENTIFYING THE MAIN COMPETITORS FOR HUMAN RESOURCES

Abstract

This publication aims to present the strategic groups of competitors in the outsourcing sector in Bulgaria. In the core of strategic grouping presented here is the identification of the product-market profile of a sample of 35 main competitors. It is a part of the research of the HR capacity sustainability of Bulgaria as one of the leading destinations for providing outsourcing services. The methodology for the identification of the strategic groups consists of three main steps. The first step purpose is to identify the population of the main competitors. The vital part of this step is the definition of BPO and ITO services, which are of interest to the research. The second step refers to identifying individual companies, supplying one or another BPO/ITO service. For a more detailed assessment, it is also essential to define the depth of BPO/ITO services provided by every competitor. This profiling helps to determine the intensity of competition for each service category. The third step goal is to identify strategic groups of competitors that employ human resources with similar technical and language skills. This grouping helps companies to define appropriate human resources policies to make them more competitive in attracting and retaining the desired human resources.

Keywords

• product – market profile
• bpo
• ito
• human resources
• sustainable capacity