MONITORING RETAIL PRICES IN CONDITIONS OF BUYING ACTIVITY DECLINE

Abstract

The article presents methodological approach to choosing product range groups and product brands. Monitoring of prices for some of them in times of economic recession defined by specific conditions of market situation could help to solve three-aspect problem: to motivate trade enterprises to invest in prices, to support the level and structure of consumption of the population in Russia and to foster support for Russian manufacturers, whose goods by correlation between quality and price can meet expectations of buyers sensitive to price level. It was shown that the basis for choosing product brands for price monitoring must be the research information about consumer preferences.

Keywords

• buying activity of the population
• recession in market situation
• differentiation in approaches
• methodology of price monitoring
• consumer preferences
• economic accessibility of food products