RESEARCH TYPES AND CHARACTERISTICS OF INNOVATIVE STRATEGIES OF RUSSIAN COMPANIES AT THE PRESENT STAGE

Abstract

The factors the choice of innovation strategy, identified the types of innovative strategies of Russian companies according to their size and type of innovation, systematized kinds of innovative development strategies used by them in the current economic conditions, which allowed to identify the distinctive features of the strategic orientation of their innovation activities.

Keywords

• инновационная стратегия
• продукт-ориентированная стратегия
• процесс-ориентированная стратегия
• технологические инновации
• инновационная активность
• innovation strategy
• product-oriented strategy
• process-oriented strategy
• technological innovation
• innovation activity