Unleashing Green Innovation in Enterprises: The Transformative Power of Digital Technology Application, Green Human Resource, and Digital Innovation Networks

Abstract

The rapid development of digital technology has injected new vitality into green technological innovation within manufacturing enterprises. Proper application of digital technology during the innovation process can propel global sustainable development. Using Chinese publicly traded manufacturing firms as a sample, this study employed a constructed digital technology innovation network and OLS models to unveil the mechanisms through which digital technology application affects green technological innovation. This research reveals a significant positive impact of the breadth and depth of digital technology applications on companies’ green technological innovation performance. Green human resource allocation serves as an intermediary in this relationship. Furthermore, the embeddedness and structural embeddedness of the digital technology innovation network play a significantly positive moderating role in the relationship between digital technology applications and green human resource allocation. This discovery provides a theoretical foundation for how companies can harness digital technology to promote green innovation within China’s digital strategy. It aids manufacturing enterprises in optimizing digital technology applications, improving green human resource allocation, and facilitating the development of digital technology innovation networks, advancing more sustainable development and contributing to global environmental goals.

Keywords

• digital technology application
• digital technology innovation network embeddedness
• green innovation performance
• green human resource management