Acceptance of E-Motorcycles: A Longitudinal Survey at Loewensteiner Platte, South Germany

Abstract

The acceptance of e-motorcycles among German motorcyclists is the focus of this quantitative longitudinal study. By comparing survey results from 2017 and 2022, questions about changes in perception of e-motorcycles over time as well as possible stimulating factors are analyzed. The research design is built upon literature research, a secondary literature analysis, and a survey of motorcyclists. Statistical procedures are used for data analysis and interpretation. The literature analysis enables the present study to be integrated into the current state of research. The findings show that the willingness to consider an e-motorcycle as the next purchase was low in 2017 and dropped from 20% to 5% in 2022, which contrasts with the rising sales figures of e-motorcycles in the German market. Based on these findings, conclusions are drawn about the market potential of e-motorcycles in Germany and an overview of the general assessments and concerns of motorcyclists is provided.

Keywords

• sustainable mobility
• electro-mobility
• e-motorcycle technology
• motorcyclists
• social acceptance
• behavioral economics