Transportation Research Interdisciplinary Perspectives (Sep 2024)

A behavioral economic perspective on demand responsive transportation

  • Aljoscha Minnich,
  • Heiko Herbst,
  • Stephan Herminghaus,
  • Thomas Kneib,
  • Benjamin Wacker,
  • Jan Christian Schlüter

Journal volume & issue
Vol. 27
p. 101176

Abstract

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In this article, a utility function framework is developed, serving to determine the demand for an upcoming demand responsive transportation system. A linear’public-good game’ (PGG) model is modified in a way that maximizing the consumer surplus is assumed to determine individual decision-making. This modification allows for considering the endowment effect in the function, which is expected to enable for a more precise distinction among customer segments. The purpose of this approach is to create a possibility for including descriptive behavioral economic findings in a normative modeling concept. It shall serve as a theoretical basis for coming empirical investigations.

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