FUNCTIONAL ASPECT OF VERBAL SELF-AFFIRMATION IN ADVERTISING

Abstract

This article discusses the functional aspect of verbal self-affirmation in advertising. The main attention is paid to the practical application of verbal manipulation to recipient as part of the verbal filling of advertising materials. The verbal self-affirmation strategy, which is used to convince the addressee about the need for consumer actions, is examined in detail. The relevance of this study lies in the study of verbal manipulation in the framework of advertising discourse, since this topic is not sufficiently studied by modern linguistic science.

Keywords

• verbal self-affirmation
• verbal manipulation
• verbal strategies
• advertising discourse
• вербальное самоутверждение
• вербальная манипуляция
• вербальные стратегии
• рекламный дискурс