Mexican and Chinese college students’ implicit attitude toward mutual culture

Abstract

This research use SC-IAT, cognition to Mexico or China test and cultural contact experiment to study the implicit attitude of Mexican and Chinese college students to mutual culture. The results show that (a) Chinese college students have positive implicit attitude to Mexican culture in pretest and posttest of SC-IAT; (b) In the SC-IAT post-test, Chinese college students in experimental group hold more positive attitude than those in Chinese control group (t= 2.554, p0.01); (e) Mexican college students in experimental group hold more positive attitude than those in Mexican control group in post-test of SC-IAT (t= -4.22, p<0.001); (f) cultural contact was testified effectively in this study.

Keywords

• Actitudes implícitas
• contacto cultural
• evaluación
• grupo experimental
• cognición