Memorable Sporting Event Experiences in a Resource-Scarce Context: The Case of Cameroon and the Africa Cup of Nations

Abstract

This paper unpacks memorable sporting experiences associated with international events hosted in a resource scarce context. In this respect, the study examines the experiences associated with the hosting of the 2022 Africa Cup of Nations in Cameroon. Based on empirical data from n=388 event attendees, supplemented with n=8 key informant interviews, the study shows that by and large, the event is associated with positive and highly memorable experiences for the attendees particularly linked to the planning and organisation aspects of the event. However, issues relating to the scheduling of some games, the ease into, and out of the stadiums and the perceived low quality of food and beverage supplies inside the stadiums were of concern. In addition to this, key differences were observed between those who were vaccinated against Covid-19 and those who were not particularly around insecurities whilst at the stadium and precinct. While the paper draws parallels with existing research on memorable experiences and sporting events, it does reveal the added challenges to hosting these events in a resource-scarce context.

Keywords

• sport tourism
• cameroon
• afcon
• resource-scarcity
• sporting events
• covid-19
• sporting event experiences