Una tipología de espectadores teatrales en función de la influencia de diversos prescriptores y el uso de canales de información

Abstract

This study presents a typology of theatre audiences that contemplates the impact of the mass media and other influential agents on the decision to attend the theatre, an aspect that has not been examined in previous research. The study is based on a survey of 210 spectators in three theatres in the city of Valencia. The application of various multivariate statistical techniques made it possible to identify a typology with four profiles of theatregoers: informed-alternative; documented-receptive; distant-independent; and conventional-commercial. This typology reveals that members of the theatre audience are differentially influenced by the media, the thematic content of the representation, the prestige and notoriety of the director and actors, and the intensity with which they search for information and consult opinions and reviews in the media

Keywords

• theater
• audiences
• cultural communication
• mass media
• sociology of culture