Sign Systems Studies (Dec 2009)

From biorhetorics to zoorhetorics

  • Stephen Pain

DOI
https://doi.org/10.12697/SSS.2009.37.3-4.06
Journal volume & issue
Vol. 37, no. 3/4

Abstract

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The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.