SMS : Quand le telephone portable devient un media de masse

Abstract

In intention to break the civil servants’ strike and bring back the order, the Ivorian government used many means of pressure and sent a lot of messages via mass medias. But it didn’t succeed for the syndicate responsibles have boosted the strike and maintained the mobilization during three successive weeks by other communication means, particularly by SMS sent with telephones. In this paper, we are going to see how the strikers, by using SMS, got round traditional media and reached their targets. In order to achieve this goal, the analysis of medias discourses will permit to establish a parallel between the phenomena concerning traditional mass medias and the messages sent by strikers in order to try to maintain the mobilization.

Keywords

• media
• telephone
• SMS
• strike
• Ivory Coast.