SHAPING A TYPOLOGY FOR INNOVATION STRATEGIES IN ORGANIZATIONS

Abstract

The authors provides a view on the classification of innovation strategies in organizations, as well as offers a special set of classification signs, which allows expanding the set of strategies employed by companies in order to match the innovation goals and the tools to achieve these.

Keywords

• инновационная стратегия
• общая (корпоративная) стратегия
• уровни стра-тегического управления
• инновационная состав-ляющая стратегии
• конкурентное преимущество
• innovation strategy
• general (corporate) strategy
• levels of strategic management
• innovation component of strategy
• competitive advantage