Digital mapping of tourism destinations in Bangka Regency based on the wellness tourism model

Abstract

In the dynamic landscape of global tourism, a notable shift has occurred with the rising importance of wellness tourism. This research aims to systematically identify and evaluate tourism destinations within Bangka Regency that have successfully implemented indicators of the wellness tourism model. The study employs scalogram analysis to assess the service capacity of these destinations for visitors, considering factors such as accessibility, facilities, attractions, destination cleanliness and the implementation of health protocols. The findings reveal a nuanced categorization of destinations into five groups. From the 14 samples, approximately 34.71% of the destinations exhibit extensive facilities (I), while 14.29% possess satisfactory (II), another 14.29% have adequate (III) and again of 14.29% have destinations with less than adequate (IV). Furthermore, 21.42% of the destinations are characterized by insufficient (V). The identified groupings offer insights for policymakers, stakeholders and businesses to enhance wellness tourism experiences, thereby contributing to the overall development of the tourism sector in the region.

Keywords

• wellness tourism
• scalogram analysis
• tourism destination