CZAS WOLNY JAKO DETERMINANTA ZACHOWAŃ KONSUMENTÓW

Abstract

Leisure time is an important element of human lifestyle which is reflected in people worldviews, aims, life ambitions and aspirations, based on their behaviours and market activities. Nowadays, leisure time is a highly va I ued resource. lt is a value in itself remaining though in shortage. Thus, the signiflcance of a skillful arrangement and satisfying use of leisure time is so important. Leisure time is the time in which an individual may fulfill their needs, indulging in different activities in a voluntary way, either for relaxation, entertainment, development, education, or for their voluntary participation in social life, after breaking out from professional, family and social duties. The study has undertaken the issue of consumer behaviour in leisure time. The main purpose was an attempt to present a relation between leisure time and consumption, ways of spending leisure time by consumers and determinants of particular activity forms choice.

Keywords

• leisure time
• consumption
• consumer behavior