جغرافیا و آمایش شهری منطقه‌ای (May 2014)

Qualitative and Spatial Analysis of Accommodation Centers in Shiraz city for Tourism Development ( by emphasis on hotels)

  • Forough Ghasemi,
  • Dr. Keramatollah Ziyari,
  • Mohamad Sadeghi

DOI
https://doi.org/10.22111/gaij.2014.1539
Journal volume & issue
Vol. 4, no. 11
pp. 1 – 13

Abstract

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The growth and development of tourism is an important phenomena in the latest of 20th centaury which is continuing with higher speed in the current century. In case of foreseen planning and developing, tourism is able to create direct and indirect economical, social, cultural, environmental and political profits and has a recognized share in the national development. Accommodation centers especially hotels are considered as one of the important and main elements of tourism and their quality and quantity has a great impact on tourism development of an area. Shiraz city due to the enjoyment of various tourism, historical and natural attractions has a distinguished and distinct situation throughout the world. But it does not benefit in proportion with its potential. With respect to the importance of this subject, this paper has studied and analyzed the qualitative and spatial status of accommodation centers in Shiraz city. Type of research is developmental- institutional type and its study method is descriptive- analytical method.The statistical society of this research is the local and foreign tourists who were accommodated in Shiraz hotels in July 2011. The sample volume was calculated by Cocharan formula and was determined as 250 persons. The validity and reliability of questionnaire was measured from the view point of content and based on the view of professionals. Reliability of questionnaire was measured through Cronbach's alpha which had a desirable reliability (0.08). The data were analyzed by SPSS software and Chi Square model. The research findings show that optimizing the facilities and services of accommodation centers (hotels) causes the attraction and development of tourism in Shiraz city and there is a significant relation between the quality of hotels’ facilities and services with the amount of tourists’ satisfaction, also accommodation areas with respect to the recreational role and function of Shiraz has a suitable spatial distribution.

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