Ekonomiczne Problemy Usług (Jan 2017)

CSR 2.0 jako narzędzie zmian w organizacji sportowej

  • Paweł Kuźbik

DOI
https://doi.org/10.18276/epu.2017.126/1-19
Journal volume & issue
Vol. 126

Abstract

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The concept of social responsibility in the traditional sense (CSR 1.0) in sports organ­izations, has lost its effectiveness and the need to become a search for new solutions, which will allow to balance the objectives of sport with the economic and social. A new concept of CSR 2.0, proposed by W. Visser seems to be the right approach, allowing to build strong and lasting rela­tionships with key stakeholder group for the benefit of all stakeholders.

Keywords