Ekonomiczne Problemy Usług (Jan 2017)
CSR 2.0 jako narzędzie zmian w organizacji sportowej
Abstract
The concept of social responsibility in the traditional sense (CSR 1.0) in sports organizations, has lost its effectiveness and the need to become a search for new solutions, which will allow to balance the objectives of sport with the economic and social. A new concept of CSR 2.0, proposed by W. Visser seems to be the right approach, allowing to build strong and lasting relationships with key stakeholder group for the benefit of all stakeholders.
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