Bìznes Inform (Sep 2018)
Generalizing the Informative Characterization of Innovation Activity and Peculiarities of its Influence on the Process of Development of Tourism Enterprises
Abstract
The publication is aimed at generalizing the essential and informative characterization of the innovation activities of tourism enterprises and determining the peculiarities of its impact on the development of tourism enterprises. Scientific-methodological approaches to definition of theoretical essence of innovation activity of tourism enterprise are systematized. The influence of innovations on the efficiency of tourism enterprise functioning is highlighted. Three strategic directions of development of innovation activity of tourism enterprises are provided. The types of innovations of tourism enterprises and specificity of their application are characterized. The influence of innovation activity on providing support to the processes of tourism enterprise development is graphically depicted. Approaches to positioning the essential-informative characterizations of innovation activity and its role in ensuring the progressive development of tourism enterprises are defined. Prospects for further research are essential-informative and applied characterizations of the specifics of formation of organizational-economic instrumentarium of management of innovation development of enterprises of the tourism branch.
