E-Management (Feb 2020)
Evaluation of information by early stages innovative projects using colorographic images
Abstract
It is impossible to imagine the development of high-tech sectors of the Russian economy without the emergence and active growth of a large number of small innovative enterprises that create and promote demanded competitive goods and services on the Russian and international markets. The development of this type of company often requires the attraction of so-called “comfortable” venture capital. The main source of such capital in the early stages of development of small innovative companies is business angels. However, the evaluation of innovative projects at an early stage of development and the decision-making of business angels about investing is a rather time-consuming process, involving the analysis and systematization of a huge amount of information.The article proposes 56 criteria for evaluating innovative projects of early stages of development. The criteria have been divided into 8 groups specific to the evaluation of projects. These criteria typically use grading scales. The most commonly used are 10-point, 5-point, 100-point rating scales and 0…1 scale.It was proposed to evaluate innovative projects of the early stages of development not only according to the rating scale, but also using colors. Red (for negative assessments) and blue (for positive assessments) colors gradients have been used in the article. An example of constructing a colorographic map based on a fictional innovative project has been adduced. The developed colorographic maps will allow the investor to evaluate visually the information on the investment application submitted for consideration using a two-dimensional image (this is essentially a table).The visualization of project estimates in the form of a colored octahedron has been presented. In constructing the octahedron, red, blue and white (no grade) gradients were also used. Each face of the octahedron corresponds to a group of criteria of this project. The criteria in the group are located in such a way that when reflected on the plane they will be located closer to the center of the octahedron. Thus, in the case of saturated color of the center of the octahedron, the project can receive either an excellent, or unsatisfactory rating. This visualization of the project can be useful if you need to analyze each group of criteria separately.
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