Nasleđe (Jan 2019)
Globalisation as restrictive cultural practice and elements of its prehistory in Serbian architecture
Abstract
As an omnipresent socio-cultural paradigm, globalisation affects the Serbian culture in two ways: as a communication-inducing trans-cultural ideology and as a practice limited by market criteria. While the first one inspires the construction design elite, the other is wearing itself out with conventional space and shape-related solutions that are tailored to the taste of the masses, causing reasonable criticism. As part of the critical adjustment to the globalisation-led changes, the national architecture theory suggests strategies for a culturally diverse, sustainable, creative and "intelligent" city that have been launched at the international level. Even though it is an incomplete and uncertain historical process, subject to conflicting opinions even outside our country, the criticism of the globalisation restrictiveness in the Serbian architecture should not be postponed, particularly since it could have a corrective effect.
