Research on the Washing Machine Design Improvement of Specific Consumption Groups

Abstract

This research focuses on the “Improved Product R&D Project” of Sichuan Chaochen Electric Co., Ltd, analyzing its market status from the life style of its main consumer groups, namely users of the secondary and tertiary markets. Through field observation and in-depth interview methods, the user's daily habits and demands for washing machines are closely looked into. Then the research comes up with some design elements aiming at the low-end markets, and also offers the corresponding specific design proposal. On this basis, it provides new ideas and fresh design methods for the appearance improvements of the secondary and tertiary market washing machines, from angels of external morphology, human-computer interaction and concept trends etc, thus in hopes of being referential to the actual product improvements of the mid-and-low-end washing machine markets.