ANALYSIS OF THE EVOLUTION OF THE PERFORMANCE OF COMPANIES IN THE CATEGORY HOTELS AND RESTAURANTS BASED ON THE ECONOMIC INDICATORS

Abstract

As is well known, the COVID-19 pandemic has affected almost all sectors of economy, both nationally and internationally. Given that the purpose of any company is to maximize its profit, respectively to record performance, it goes without saying that these have fought a hard battle in terms of their survival during this pandemic. The current researches in the field, in this pandemic context, show that the economic and financial performance of companies was and still is difficult to achieve. These have indicated that the novelty element in the field of economic and financial performance of a company is the COVID-19 pandemic, which has left enough of its mark on the activities both at microeconomic and macroeconomic level. The purpose of this article is to highlight some aspects related to the general evolution of companies performance during the COVID-19 pandemic. One of the most important measures that companies have taken in order to maintain performance and not only, has been investments in technology, which have registered one of the largest increases. The results of the current research in the context of the COVID-19 pandemic have created a vision in terms of searching, identifying and determining the most effective measures, respectively investments that will at least keep afloat the activities in different fields.

Keywords

• turnover
• profit
• rate of return
• pandemic effects
• performance