The factors territories branding

Abstract

The article compares the product branding and branding of the territories, for the last the division of territories for domestic consumption, and territory for external consumption is included - territories for everyday living and tourism as factors for a choice of a individual when he decides where to visit. For that situation the concepts of globalization and glocalization are important with the special role of tourism and sports events.

Keywords

• брендинг
• территории для внутреннего и внешнего потребления
• глобализация
• глокализация
• туризм
• спорт