Youth Viewers of Pakistan Television (PTV) and the Enculturation Model of the Islamization Process

Abstract

Introduction Although it was introduced only a little Over two decades ago, Pakistan Television (PTV) seems to have made tremendous progress in terms of the standards set by developing countries. PTV now covers 86.4 percent of the total population. In a national sample, over 50 percent of all men aged twentyone and above were found to watch TV daily or often, while the rest watched less frequently or never. Females, despite the lack of concrete data, are likely to be even higher consumers of TV fare due to their homebound social status. Similarly, it appears that both males and females under twenty-one years of age watch even more television. This precipitate pervasiveness of TV in a developing society like Pakistan gives the entertainment TV or entertainment video element of the indigenous culture industry vast potentialities in any serious strategy designed to further social development and to socialize audience members into family, community, and sociopolitical norms within the system at the microindividual, interpersonal subsystem, and macrosocietal levels. Unfortunately, there have been very few theoretically based empirical studies done on any aspect of PTV transmissions ...