Employer Branding and Talent Management in the Digital Age

Management Dynamics in the Knowledge Economy. 2017;5(2):289-306 DOI 10.25019/MDKE/5.2.07

 

Journal Homepage

Journal Title: Management Dynamics in the Knowledge Economy

ISSN: 2286-2668 (Print); 2392-8042 (Online)

Publisher: Faculty of Management National University of Political Studies and Public Administration

Society/Institution: Faculty of Management National University of Political Studies and Public Administration

LCC Subject Category: Social Sciences: Commerce: Business

Country of publisher: Romania

Language of fulltext: English

Full-text formats available: PDF

 

AUTHORS

Alina MIHALCEA (National University of Political Studies and Public Administration )

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 15 weeks

 

Abstract | Full Text

In the digital age, organizations need to reinvent themselves at a structural level and to become agiler. Digital maturity of human resources management implies a shift from traditional paradigm on workplace towards engagement, learning and development of employees and search for talent. This paper focuses on identifying the major trends and strategies concerning talent management programs and development of digital skills for employees and managers. The study reveals that in an open talent economy, employer brand is very important in recruiting and retention of high potential employees and must be focused on learning & leadership development, mobility, rewards and competency systems. At present, in order to obtain a business value, one of the major challenges that HR needs to face is the development of digital skills for managers and employees.